I’m Going Beast Mode™

I’m Going Beast Mode™

Well boys and girls it’s Super Bowl Weekend, and if you have been watching the news (or the Internet as we call it these days), it’s been hard to miss Seattle Seahawks running back Marshawn Lynch #24 aka Beast Mode™. This Oakland CA native is known for getting fined for refusing to talk to the press. His press conferences this week have been brilliant. Repeatedly saying, “I’m just here so I won’t get fined.” My favorite Marshawn-ism has to be “I’m just ‘bout that action, boss” That’s really what Beast Mode means — to act, to do. Stubbornly, he sat there for his five required minutes; interestingly getting way more attention than any of the other players who actually said anything.


Since I gave the 12th man a hard time in my last post, I had to show my Seahawks fan friends some love. I gotta admit; I kinda like Beast Mode™. How can you not love a man who publicly declares his love for Skittles. He prefers to do his talking on the field rather than in press conferences. What’s been amazing is to hear other players that respect him talk about his passion for action. Unlike the 12th man, #24 is all in for sure. While the 12th man is eating his Nachos, #24 is being chased by an angry 350-pound man. Plus his lack of talking has silenced all the talking about deflated balls!


I don’t know about you, but I love to talk about what I am going to do. It’s fun. The doing is hard! I have spent most of my adult life helping others achieve their dreams while neglecting my own. If you haven’t figured it out, the pre-game for the Super Bowl has already started. Lots of talking. None of that talk will matter on Monday morning. For me, I know I have to get aggressive about making the big things that I know I called to do a reality.




Even Walt Disney knew all about going Beast Mode™. I love what he said about it when he said, “The way to get started is to quit talking and begin doing.” The images of hundreds of press huddled around Mr. Lynch hoping he would say something was pretty powerful to me. Countless microphones shoved in his face. Most of us will never experience that, but the cameras and microphones on our phone are always calling at us to say something cool or give everyone the impression that we are doing amazing things.


So for the next two weeks I am going to be pretty hard to track down. If you reach out, it may take a few days for me to get back with you. In fact, I plan on keeping my phone off more than it’s on. I have some Beast Mode™ of my own to activate. It’s easy to forget that in order to be able to say, “Yes, I accomplished amazing things” you have to say “No” to a lot of great things. Later in February, I will have some exciting things to share with you guys. I will still have a few posts and such on social media, but for now no more talking. I have some doing to do!


Why don’t you join Walt, Marshawn, and myself and go Beast Mode™ and be just ‘bout that action, boss. What are you working on right now that you need to go Beast Mode™ on?

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